When you think of direct mail probably what comes to mind is that pile of grocery ads and food coupons that end up in the trash. Direct mail goes much deeper.
Here is a great definition from the Small Business Encyclopedia, “A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience .”
And that is the most important aspect to direct mail is your target audience. Because a direct mail campaign covers a broad diversity of marketing materials, which can include brochures, catalogs, postcards, newsletters and sales letters. The bigger corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to potential and existing clients. And yes! We here at Ford Printing and Mailing will help you with your direct mail marketing goals.
To the average person, who does not own their business, that pile of ads and coupons is just “junk mail” that no one looks at. Well, junk mail isn’t junk when you’re in the process of leaning about direct mail.
The wonderful benefits of a direct mail campaign is unlike some forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate your message one-on-one with your target audience. As a result this allows you to manage and influence who receives your message.